CROCS
The Crocs™ brand stands for innovation, fun and comfort for people who want shoes that conform to their personalities and lifestyles, as well as to their feet. Now in more styles and in more places for more occasions than ever before, Crocs™ is taking a big step forward in providing intuitive comfort to feet everywhere.
Mission
Bring profound comfort, fun and innovation to the world’s feet.
Brand Heritage
In its founding year, 2002, Crocs™ introduced an innovative shoe made of a revolutionary material called Croslite™. Croslite™ technology held unique characteristics that allowed it to perform on both land and in water, characteristics new to the footwear industry. The company was given the name Crocs™ after the multi-environment, amphibious nature of Crocodiles.
Building momentum with a shoe unlike any other, Crocs™ provided consumers with innovative, fun and comfortable footwear that could be worn for a variety of lifestyle occasions. The Crocs™ brand name started to build a feel-good physical and emotional experience with a life of its own.
Crocs™ has quickly evolved to cross-cultural boundaries and now leads a global consumer movement of over 100 million pairs of shoes sold to date.
Brand Attributes
Innovative
What separates Crocs™ from ordinary shoes? Radical thinking, industry-leading innovation, meticulous health-minded research, and never forgetting who we ultimately answer to: Feet.
Fun
Whether it’s with color, clever design, or in the way we get our message out, Crocs™ always strives for smiles in an effort to elicit a feel-good emotional experience.
Comfort
Our bread and butter, profound comfort is all about a feel-good physical experience. Innovations like advanced ergonomic design, über lightweight technology, and a massaging foot bed all make sure you’re comfortable from toe to head, and vice versa.
Simple
Utilitarian design with versatile function helps Crocs™ stand out. In a world full of bells and whistles, less is more.
CROCS Mission Statement
To become the global leader in sustainable lifestyle footwear, apparel and accessories whilst ensuring that the four pillars of the Ocean Minded brand – Quality, Authenticity, Responsibility and Community – resonate throughout our company, products, associates and actions.
Brand Defined
Be Ocean Minded™
That simple idea is the foundation of Crocs company. Being ‘ocean minded’ and living an ‘ocean lifestyle’ begins with the inspiration and allure that the world’s oceans and beaches offer each one of us. The Ocean Minded™ brand enables an individual to identify, visualize, and embrace their personal beach and water-oriented passions in the course of their daily adventure.
Live. Protect. Respect.™
We can no longer deny that our planet is rapidly becoming a crowded and polluted place. Ocean Minded™ believes we should utilize recycled and sustainable materials in our footwear, apparel, and accessories whenever possible, and we consistently strive to achieve this.
Additionally, they feel that as both a corporation and a group of individuals, it is essential to Live, Protect, and Respect our environment. Since 1996, they have been organizing community beach clean-ups around the world, and educating customers on the importance of leaving their chosen playgrounds in better condition than when they were found.
They belief that everything eventually ends up in the ocean has led them to host additional clean-ups in the mountains, as well as on the banks of inland rivers and lakes.
These are the cornerstones of Crocs brand, and they invite us to Be Ocean Minded™
